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Email and SMS sequences

Written for broking, triggered by what a borrower does rather than by a calendar. Twenty-seven email templates are verified in the account — and the SMS half is not, which is stated below rather than sold around.

The email and SMS template builder in Finance OS
In the product · The library as it ships, with the snippet system that keeps a team saying the same thing.

What “triggered by the borrower” means

A rendered diagram, not a screen recording. Step copy is the configured sequence; the reply is illustrative.

The sequences

6 sequences, 52 steps. The first steps of each are shown in full below; the rest are blurred because this is a preview of what is inside, not the library itself. The step counts are real either way.

New enquiry response

9 steps

Fires when · A form is submitted, a call is missed, or a chat is escalated

  1. nowSMSImmediate acknowledgementSent within a minute. The single highest-value message in the set.
  2. nowEmailWhat happens nextNames you, sets the timeline, and links the booking calendar.
  3. +1dSMSStill the right time?Fires only if the first two went unanswered.
  4. +2dEmailThe three things I will needPre-frames the document request so it is not a surprise.

+ 5 more steps in the build

Template folder 018 New Lead [scan, 21 Jul 2026]

Lead magnet follow-up

7 steps

Fires when · A guide, calculator or checklist is downloaded

  1. nowEmailHere is the thing you asked forDelivery, with no pitch attached to it.
  2. +2dEmailThe part most people get wrongTeaches something real before asking for anything.
  3. +4dSMSWorth a fifteen-minute call?The first ask, once the guide has had time to land.

+ 4 more steps in the build

Template folder 017 Lead Magnet [scan, 21 Jul 2026]

Appointment and no-show recovery

8 steps

Fires when · A booking is made, or a booking is missed

  1. -1dSMSTomorrow at [time]The reminder that does most of the work on no-show rates.
  2. nowSMSStarting in an hourWith the video link, so nobody hunts for it.
  3. nowEmailSorry we missed youFires on a no-show, with a one-click rebook.

+ 5 more steps in the build

Configured automation flows; 13 workflows published [scan, 21 Jul 2026]

Document chase

6 steps

Fires when · A checklist item is still outstanding

  1. +2dSMSOne item leftNames the specific document rather than saying "some documents".
  2. +4dEmailHere is the link againUpload link, no login, works on a phone.

+ 4 more steps in the build

Doc collection and smart chaser (5.2) [snapshot doc 05]

Post-settlement nurture

12 steps

Fires when · A deal reaches a settled stage

  1. +7dEmailSettled — and what happens nowThe handover note, and the first of the check-ins.
  2. +30dSMSHow is the new repayment sitting?Catches a problem while it is still small.
  3. +180dEmailSix-month position reviewThe one that earns the next loan.

+ 9 more steps in the build

Not verified. The retention pipeline exists, but the Group B lifecycle date fields these read are 8/8 missing — no Settlement Date, Fixed Rate Expiry or Annual Review field [scan, 21 Jul 2026]

Fixed-rate expiry and repricing

10 steps

Fires when · A fixed rate is approaching its roll-off date

  1. -90dEmailYour fixed rate ends in three monthsEarly enough to act, late enough to be real.
  2. -60dSMSWant me to check the market?One question, one reply, no form.

+ 8 more steps in the build

Not verified. UNVERIFIED for the same reason — the date field this sequence reads does not exist in the account [scan, 21 Jul 2026]

The campaign builder in Finance OS
In the product · Campaigns chain the sequences together and hand off to the pipeline when a borrower acts.

What it does not do

The email half is verified in the account. The SMS half is not — there are no saved SMS templates, and whether SMS ships as a deliverable is a question for the walkthrough rather than a promise made here.

This is the asset behind Convert more deals.

See it in your own account

Every capture on this page is the live Finance OS account, not a mock-up. A walkthrough is half an hour in it on your own workflow, and a straight answer on what is built and what is not.