The build room
Learn the platform, build your own
One room for operators building on the same stack. Two live calls a month, a class library that covers the platform build by build, and the templates to work from in between. Free to join, and it runs on Skool.
The doors are not open yet. Rather than send you to a page that does not exist, we will tell you the day it does.
The rhythm
Two live calls a month
One a fortnight, recorded if you cannot make it.
Bring what you are stuck on
Screens shared, built live. Not a webinar with a Q&A bolted on the end.
Follow the track, or do not
The classes run in build order. Nothing stops you jumping to the one you need.
Ask between calls
Post the thing, get an answer without waiting a fortnight for it.
Everything is recorded
Australian time zones and a client-facing job do not always agree.
The class library
Every part of the platform, taught build by build
Four tracks, in the order somebody actually builds — you cannot send a nurture sequence before your domain sends mail. Each class is the thing being configured on screen, not slides about it.
Foundations
The plumbing. Boring, and everything downstream breaks without it.
Account and sub-account setup
How the account is structured, and which settings you will regret leaving at default.
Domains and subdomains
Connecting a domain, pointing a subdomain at funnels, and what breaks when DNS is wrong.
Email sending and deliverability
Sending addresses, authentication, warm-up, and why a new domain lands in spam.
Phone numbers and SMS
Provisioning a number, compliance settings, and what usage actually costs.
Calendars and booking
Connect a calendar, then shape availability, buffers, reminders and round-robin around how you work.
Capture
Getting an enquiry into the system without anyone retyping it.
Funnels, step by step
Build one from blank, wire the steps, and connect where the submission lands.
Websites and blogs
Multi-page sites, navigation, and when a funnel is the wrong tool.
Forms, surveys and quizzes
Conditional logic, field mapping to the contact record, and scoring a quiz.
Trigger links and tracking
Knowing what a contact clicked, and tagging off the back of it.
Custom fields and tags
Designing the data model first, so automation has something to read.
Follow-up
The part that runs whether or not anyone remembers.
Pipelines and stages
Designing stages that describe what a deal is waiting on, not just where it is.
Workflow builder
Triggers, conditions, waits and branches — and how to end a sequence when someone replies.
Nurture sequences
Long-run sequences that stay useful, plus the exits that stop them being spam.
Newsletters and broadcasts
Segments, sending windows, and keeping a list warm without burning it.
Reputation and reviews
Requesting reviews at the moment someone is most likely to leave one.
AI and scale
What you add once the foundation holds.
AI chat and the knowledge base
Training the bot on your material, setting its boundaries, and reviewing before it replies.
AI voice
Inbound and outbound call handling, prompting, and what to escalate to a human.
Social planner and content
A calendar you can actually keep, and connecting the accounts properly.
Courses, communities and memberships
Building the delivery side if your business sells knowledge as well as service.
Payments, products and invoicing
Taking money in the platform, and where that is a bad idea.
Reporting and dashboards
Reading the board, and which numbers are worth a weekly look.
The template library
Clone it, then make it yours
The classes build from a real configured account rather than an empty one, and the pieces are there to take. Starting from something and changing it beats starting from a blank canvas and guessing.
Pipelines and stage sets
Lead generation, active deals, retention and referral boards, ready to adapt.
Workflow library
Speed-to-lead, document chasing, no-show recovery, review requests and post-settlement cadence.
Funnels and landing pages
Enquiry, lead magnet and booking pages you can rebrand rather than redraw.
Forms, surveys and quizzes
Intake and qualification forms with the field mapping already done.
Email and SMS sets
Response, nurture and reminder copy written for a service business.
Custom field and tag schemas
A data model that automation can read, so you are not renaming fields in month three.
Who it is for
Operators, not just brokers
The platform is the same underneath whichever industry you are in, and the problems rhyme: enquiries that go cold, follow-up that depends on memory, clients you never speak to again. The room is deliberately mixed, because the person who solved your problem last month probably does not share your job title.
- Mortgage and finance broking
- Health and allied health
- Fitness and coaching
- Wealth and advice
- Solar and energy
What it is not
- This is not done-for-you. We teach you to build it; Scale and Dominate are where our team builds it instead.
- It is not a lead-generation scheme, and nobody here will sell you leads.
- It is not financial, credit or legal advice, and the compliance obligations of your business stay yours.
- It is not a Finance OS subscription. You can be in the community without buying anything, and you can buy without joining.
If you would rather it was built for you, Scale and Dominate are where our team does the configuration instead.
Build it once, properly.
Free to join. Two calls a month, and the class library from the day you arrive.