What Finance OS costs
Three tiers in AUD, all carrying the whole platform. What you choose between is how much of the configuration we do for you. Metered usage is published rather than left to surprise you, no tier locks you in, and the refund policy says exactly what is and is not refundable.
Pricing
Start lean. Move up when the pipeline demands it.
All prices AUD. Every tier includes the whole platform — what changes is how much of the configuration we do for you.
Launch
The full platform. You configure it yourself.
$97AUD / month
- Billed annually
- $970/yr
- Onboarding
- None
- SMS, calls, AI
- Metered at cost
- Setup
- Self-serve
- Funnels, sites, email, SMS, workflows, calendars, pipelines
- Unified inbox
- Phone system and call recording
- Social planner and reputation management
- Course builder, forms, surveys and reporting
Scale
The platform, plus the broker configuration built and handed over.
$297AUD / month
- Billed annually
- $2,970/yr
- Onboarding
- $997 once
- SMS, calls, AI
- Metered at cost
- Setup
- Done for you
- Onboarding and configuration
- Five finance-ready funnels and landing pages
- Finance-response email template sets
- Configured automation flows
- Conversation AI
- Affiliate manager
- Support
Dominate
Your build, your playbook, and every micro-app the moment it lands.
$497AUD / month
- Billed annually
- $4,970/yr
- Onboarding
- $997 once
- SMS, calls, AI
- Metered at cost
- Setup
- Done for you
- Custom build against your process
- Your operating playbook, written down
- Broker Notes
- The remaining micro-app suiteroadmap
- All prices AUD. Annual billing saves two months.
- SMS, phone calls and some AI usage are billed on top, at cost.
- No lock-in contracts · cancel anytime · no free trial.
- Onboarding fee refunded in full any time before onboarding begins.
Full detail in the product terms and the refund policy.
Plan comparison
What actually changes between the tiers
Every tier gets the whole platform. What you are choosing between is how much of the configuration we do for you — and, on Dominate, first access to the micro-apps as they are released.
| Capability | Launch$97/mo · $970/yrNo onboarding feeSelf-serve | Scale$297/mo · $2,970/yr+ $997 onboardingDone for you | Dominate$497/mo · $4,970/yr+ $997 onboardingDone for you |
|---|---|---|---|
| The platform | |||
| Funnels, sites, email, SMS, workflows, calendars, pipelinesThe full platform, on every tier. No feature gating between tiers. | Included in Launch | Included in Scale | Included in Dominate |
| Unified inboxSMS, email, web chat, Facebook, Instagram, Google and WhatsApp threaded per contact. | Included in Launch | Included in Scale | Included in Dominate |
| Phone system and call recordingNumbers, call routing and recordings. Call and SMS charges are metered at cost. | Metered | Metered | Metered |
| Social planner and reputation managementScheduling across connected accounts, plus review requests and monitoring. | Included in Launch | Included in Scale | Included in Dominate |
| Course builder, forms, surveys and reportingClient education, intake forms and pipeline reporting. | Included in Launch | Included in Scale | Included in Dominate |
| Affiliate managerReferral partner tracking and payouts. | Not included in Launch | Included in Scale | Included in Dominate |
| The broker build | |||
| Five finance-ready funnels and landing pagesBuilt for you, on your brand, rather than assembled from a blank canvas. | Build your own | Included in Scale | Included in Dominate |
| Finance-response email template setsEnquiry response, lead magnet, nurture and sales sequences, written for broking. | Not included in Launch | Included in Scale | Included in Dominate |
| Matching SMS template setsConfirm on a walkthroughThe SMS half of each response sequence. | Not included in Launch | Confirm on a walkthrough | Confirm on a walkthrough |
| Configured automation flowsSpeed-to-lead, appointment reminders, no-show recovery and nurture, switched on for you. | Build your own | Included in Scale | Included in Dominate |
| Post-settlement nurture kitConfirm on a walkthroughScheduled check-ins after settlement, plus fixed-rate expiry and annual review prompts. | Not included in Launch | Confirm on a walkthrough | Confirm on a walkthrough |
| Referral partner and review engineConfirm on a walkthroughPartner onboarding, post-settlement referral asks and review generation. | Not included in Launch | Confirm on a walkthrough | Confirm on a walkthrough |
| Conversation AIAI handling of first-response chat and SMS, with your prompt and your escalation rules. | Metered | Metered | Metered |
| BrokerGPT assistant bundleConfirm on a walkthroughPurpose-written assistants for broker copy, scenarios and client communication. | Not included in Launch | Confirm on a walkthrough | Confirm on a walkthrough |
| Evergreen content vaultConfirm on a walkthroughA stock of scheduled social and email content so the calendar is not empty on day one. | Not included in Launch | Confirm on a walkthrough | Confirm on a walkthrough |
| Broker micro-apps | |||
| Broker NotesStructured note-taking built for broking and anchored to the client record. | Not included in Launch | Not included in Scale | Included in Dominate |
| The remaining micro-app suiteRoadmapDeal qualifier, document chaser, first-home-buyer scheme matcher, BID file-note generator, clawback guard, rate review, lender niche finder and deal tracker. Dominate unlocks each one on release at no extra cost — but none of them exists yet, so do not buy the tier for them. | Not included in Launch | Not included in Scale | Roadmap — first access |
| Implementation and support | |||
| Custom build against your processScale ships a configured account. Dominate builds it around how your brokerage actually works — your pipelines, your stages, your field names, your handovers — rather than fitting you to a template. | Not included in Launch | Not included in Scale | Included in Dominate |
| Your operating playbook, written downThe sequences, the ownership rules and the escalation points documented as a playbook your team can follow — so the system survives a hire, a holiday and a handover. | Not included in Launch | Not included in Scale | Included in Dominate |
| Onboarding and configurationWe build the account against your process rather than handing you an empty platform. | Not included in Launch | AUD $997 one-time | AUD $997 one-time |
| Contact and data migrationBringing your existing contacts and history across at setup. | Self-serve import | Included in Scale | Included in Dominate |
| SupportWhere to go when something breaks or you want a change made. | Documentation and email | Email, with a named contact | Email, with a named contact |
| Where Finance OS stops · applies to every tier | |||
| Your aggregator | Stays exactly as it is. Finance OS sits beside it and does not replace, connect to or write into it. | ||
| Lodgement | Not included. Loans are lodged through your aggregator’s software, as they are now. | ||
| Serviceability and credit assessment | Not included. Nothing in Finance OS calculates borrowing capacity for credit purposes or assesses a client’s credit position. | ||
| Compliance responsibility | Yours. The platform can hold records and prompt for steps; your NCCP, Best Interests Duty and licensing obligations remain yours, and no configuration transfers them. | ||
| Metered usage | SMS, phone calls and some AI usage are charged on top of the subscription, at cost. Usage depends on your volume, so it is not included in the monthly figure. | ||
| What the platform is built on | A white-labelled GoHighLevel configuration. We say so openly — the value is the broker configuration, not a hidden codebase. | ||
Rows marked Confirm on a walkthrough are configured but depend on setup we are still finalising — ask to see them running before you count on them. Rows marked Roadmap are specified and not delivered. SMS, phone calls and some AI usage are billed on top, at cost.
Common questions
Honest answers. No fluff.
What exactly is Finance OS built on?
A white-labelled GoHighLevel platform, configured for Australian mortgage and finance broking: finance-ready funnels, response templates, nurture automations and AI training installed and maintained by our team. We say this plainly because you would find out anyway — what you are paying for is the broker configuration and the done-for-you setup, not a secret codebase.
What does it replace — and what does it not?
It covers the growth and client-communications layer: funnels, email and SMS, social scheduling, appointments, review requests and web chat. It does not replace your aggregator, and it does not lodge loans, assess credit, calculate serviceability or carry your compliance obligations. Those stay exactly where they are. We will say the same thing on a walkthrough.
What is the difference between the three tiers?
Launch (AUD $97 a month) is the full platform, configured by you. Scale (AUD $297 a month plus a $997 one-time onboarding fee) adds the done-for-you build: funnels, templates, automations and Conversation AI, configured against your process and handed over. Dominate (AUD $497 a month plus $997 onboarding) is Scale plus first access to the broker micro-apps as each one is released. No platform features are withheld from the cheaper tiers — what changes is how much of the build we do.
What does it really cost, all in?
The subscription plus metered usage. SMS, phone calls and some AI usage are billed on top, at cost. Annual billing charges ten months for twelve. Onboarding is a one-time AUD $997 on Scale and Dominate, and nothing on Launch. There is no free trial and no lock-in contract. Usage depends on how much you send and call, so we will size it with you on a walkthrough rather than quote a number that will be wrong.
Which of the advertised features are actually working today?
The platform itself and the configured build are in use now. Three things are best confirmed on a walkthrough before you count on them: the SMS half of the template sets, the post-settlement nurture kit, and the referral and review engine — these are configured but depend on client-lifecycle date fields that are still being finalised. The broker micro-app suite beyond Broker Notes is a roadmap, not a delivery. Ask us to show you any of it live and we will.
Are the Dominate micro-apps available now?
Broker Notes is built and in use. The rest of the suite — deal qualifier, document chaser, first-home-buyer scheme matcher, BID file-note generator, clawback guard, rate review, lender niche finder and deal tracker — is specified and prioritised, but not delivered. Dominate gives you first access as each is released. If those apps are your reason for choosing Dominate, choose Scale instead and move up when they ship.
How long does setup take, and what do you need from me?
Onboarding starts with a kick-off call where we map your current process: where enquiries come from, who responds, what happens after settlement. We need your branding, your domain or subdomain, access to the accounts you want connected, and a decision on which phone number and sending address you will use. The build follows that map. We do not publish a fixed turnaround, because it depends on how quickly access and content come back from your side.
Can I bring my existing contacts across?
Yes. Contact migration is part of onboarding on Scale and Dominate, and a self-serve import on Launch. Bring an export from your current system and we will map the fields with you. What migrates cleanly depends on what your current system will export — we will look at your actual file during onboarding rather than promise a result sight unseen.
Who owns the account and the data in it?
You do. The contacts, conversations, content and configuration are yours. If you leave, you can export your data, and we will not hold your client list hostage to keep you subscribed. The configuration is built inside a sub-account provisioned for your brokerage.
What support do I get?
Launch includes documentation and email support. Scale and Dominate add a named contact who knows your build. We do not advertise a guaranteed response time, because we have not published a service-level commitment and we are not going to imply one we have not made.
How do I cancel, and what happens to my money?
Cancel any time — there is no lock-in and no minimum term. The onboarding fee is refunded in full any time before onboarding begins. Once onboarding starts it is not refundable, and the current billing period is not refunded or pro-rated. There is no free trial and no 30-day money-back guarantee; the refund policy sets out precisely what is and is not refundable, and it is the document that governs, not this answer.
Who should not buy it?
Brokers who want lodgement, credit assessment, serviceability or compliance tooling — that is a different layer of the stack, and the research side of this site covers the products built for it. Brokers who already run a communications stack that works. And anyone buying Dominate specifically for the micro-app suite, which is not delivered yet.