Compare · 25 products

Best Marketing Tools

Campaigns, nurture and content platforms

Jump to the shortlistHow we test

The short answer

The short answer to “what is the best marketing tools for Australian brokers?” — scored against the published criteria, with the reasoning below it.

How our Marketing Tools rankings are different

The fastest way to judge a review site is how it makes its money and who signs its verdicts. Ours, side by side with the norm.

Most review sites

  • Rank whoever pays the most

  • Review from the vendor’s demo

  • Verdicts with no author

  • Sell your details as leads

  • Hide who owns the site

  • Leave reviews years out of date

Finance OS research

  • Rank on published criteria, every time

  • A real account, for a working week

  • Every verdict signed and dated

  • Never sell your details

  • Rank our own product in public

  • Show the last tested date on the page

How Finance OS ranks Marketing Tools compared with paid-placement review sites

Scored, criterion by criterion

How these are scored →

The same weighted sheet for every product in the category, so the ranking can be argued with rather than taken on trust.

Marketing Tools scored criterion by criterion
CriterionEffiFinance OSHubSpot
Aggregator integrationScore not publishedScore not publishedScore not published
Compliance fit (NCCP & BID)Score not publishedScore not publishedScore not published
Lead capture & responseScore not publishedScore not publishedScore not published
Pipeline & workflowScore not publishedScore not publishedScore not published
Automation depthScore not publishedScore not publishedScore not published
Australian supportScore not publishedScore not publishedScore not published
Value for moneyScore not publishedScore not publishedScore not published

Watch the tests

Filmed inside the real accounts — the workflows, the failure paths and the parts the demo never shows.

Watch

Effi walkthrough

Filmed in the tested account

Watch

Finance OS walkthrough

Filmed in the tested account

Watch

HubSpot walkthrough

Filmed in the tested account

Every product in detail

01

Effi

02

Finance OS

03

HubSpot

Screens from the real accounts

Captured inside the tested accounts, never from a vendor press kit.

How we capture them

Screens come out of the account, not the press kit

Every screenshot is taken inside the account the product was run in, at the point in the workflow being scored. Nothing is staged, nothing is a vendor render, and nothing is a mock-up.

  • Captured in the live account, mid-workflow
  • Dated with the test it came from, and re-shot when the product changes
  • Never a vendor render, never a mock-up
How a category gets tested

Editor’s verdict

The verdict names one product, says who it is for and who it is not for, and shows the criteria that decided it. It is written after the testing, signed by the person who did it, and dated — so you can judge how current it is and hold someone to it.

Signed and dated by the reviewer who ran the tests

Reviewer

Named and pictured once this category has been through testing.

Every Marketing Tools tool we track

25 products

The full catalogue for this category, including everything still in the review queue. Listing a product is not a recommendation — only the reviewed ones have been through a real account and a week of testing.

  • Effi
  • Finance OS
  • HubSpot
  • HubSpot Marketing Hub
  • Sherlok
  • ActiveCampaign
  • GoHighLevel
  • Mailchimp
  • MessageMedia
  • Brevo
  • Burst SMS
  • Campaign Monitor
  • ClickSend
  • Kit
  • MailerLite
  • Ortto
  • Twilio Messaging
  • Zoho Campaigns
  • Adobe Marketo Engage
  • Constant Contact
  • Customer.io
  • Klaviyo
  • Salesforce Marketing Cloud
  • Sinch
  • Twilio SendGrid

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