Compare · 25 products
Marketing Tools for Australian brokers
Campaigns, nurture and content
The short answer
Marketing automation for brokers covers lead-capture funnels, instant enquiry response, SMS and email nurture, and post-settlement journeys. Broker-specific systems ship finance-ready templates; generic platforms need substantial setup first. This is a category Finance OS competes in, so every ranking here carries a disclosure and links to our methodology.
The rules this Marketing Tools ranking will follow
The fastest way to judge a review site is how it makes its money and who signs its verdicts. These are the rules we have published for ourselves, in advance and in public — no product in this category has been tested against them yet, so hold us to them.
Most review sites
Rank whoever pays the most
Review from the vendor’s demo
Verdicts with no author
Sell your details as leads
Hide who owns the site
Leave reviews years out of date
What we have committed to
Rank on published criteria, every time
A real account, for a working week
Every verdict signed and dated
Never sell your details
Rank our own product in public
Show the last tested date on the page
The published rules Finance OS research will follow when Marketing Tools is tested
What each one will be scored on
How these are scored →The same weighted sheet for every product in the category, published before any of it is filled in. Every cell below reads “score not published”, because none of them is.
| Criterion | Effi | Finance OS | HubSpot |
|---|---|---|---|
| Aggregator integration | Score not published | Score not published | Score not published |
| Compliance fit (NCCP & BID) | Score not published | Score not published | Score not published |
| Lead capture & response | Score not published | Score not published | Score not published |
| Pipeline & workflow | Score not published | Score not published | Score not published |
| Automation depth | Score not published | Score not published | Score not published |
| Australian support | Score not published | Score not published | Score not published |
| Value for money | Score not published | Score not published | Score not published |
The tests will be filmed
Each test is filmed inside the real account — the workflows, the failure paths and the parts the demo never shows. None has been run in this category, so these slots are empty; they fill in as each product is tested.
Effi walkthrough
Not yet filmed
Finance OS walkthrough
Not yet filmed
HubSpot walkthrough
Not yet filmed
Three of them in detail
Effi
Finance OS
HubSpot
Screens will come from the real accounts
Captured inside the tested accounts, never from a vendor press kit — which is why there are none here yet.
How we capture them
Screens come out of the account, not the press kit
Every screenshot is taken inside the account the product was run in, at the point in the workflow being scored. Nothing is staged, nothing is a vendor render, and nothing is a mock-up.
- Captured in the live account, mid-workflow
- Dated with the test it came from, and re-shot when the product changes
- Never a vendor render, never a mock-up
Editor’s verdict
The verdict names one product, says who it is for and who it is not for, and shows the criteria that decided it. It is written after the testing, signed by the person who did it, and dated — so you can judge how current it is and hold someone to it.
Signed and dated by the reviewer who ran the tests
Reviewer
Named and pictured once this category has been through testing.
Every Marketing Tools tool we track
25 products
The full catalogue for this category, including everything still in the review queue. Listing a product is not a recommendation — only the reviewed ones have been through a real account and a week of testing.
- Effi
- Finance OS
- HubSpot
- HubSpot Marketing Hub
- Sherlok
- ActiveCampaign
- GoHighLevel
- Mailchimp
- MessageMedia
- Brevo
- Burst SMS
- Campaign Monitor
- ClickSend
- Kit
- MailerLite
- Ortto
- Twilio Messaging
- Zoho Campaigns
- Adobe Marketo Engage
- Constant Contact
- Customer.io
- Klaviyo
- Salesforce Marketing Cloud
- Sinch
- Twilio SendGrid