Effi
What is Effi?
Effi is an Australian broker platform combining CRM, lead management and client engagement tools with mobile-first workflows. It targets brokers who want faster lead response and a modern interface over legacy aggregator software. Serviceability and product research still happen in aggregator tools; Effi concentrates on the client-facing side.
The facts
- Vendor
- Effi Technologies (AU)
- Pricing
- flat monthly
- Australian support
- Yes
- Website
- effi.com.au
Where it wins, where it doesn't
Pros
- Fast, modern interface with genuine mobile support
- Lead-response tooling ahead of legacy broker CRMs
Cons
- Lighter workflow depth than process-heavy rivals
- Younger product; feature set still settling
Who Effi is not for
Teams that live inside structured compliance checklists — the workflow layer is lighter than BrokerEngine or Salestrekker.